ICON Yachts: Monaco Stand
Art Direction / Installation
The brief was to create a stand for Icon Yachts at the Monaco Yachts Show, the pinnacle of the yacht show season, that would stand out from the crowd and really bring to life the two models of the new concept yachts.
Given a lot of creative control, I was also very much in control of time and budget management throughout the project, bringing in the right people and orchestrating the production process.
One of the main elements during the development was to create a water feature on which the model yachts would sit. A unique feature that I designed, developed and oversaw completion of. This resulted in me being heavily involved throughout conceptualisation, 3D computer modelling of ideas, mock ups and curating final manufacturing across a number of companies.
The feedback was positive, and the result was a very unique and eye catching stand that had bought life and energy to the concept models.