ICON Yachts: Boat International
Art Direction / Graphic Design
A special reprint of the Boat International article on M/Y Baton Rouge required a cover. The brief was to create something distinctive, but that would remain in keeping with the existing style of the Boat International covers.
The key element was bringing the red 'o', a feature of the Baton Rouge's logo, to that of Boat International's. Forming not only a unison of the two logos, but also creating an element that really makes the cover stand out from all others by Boat International.